SEO Theory SEO Theory: Search engine optimization theory focuses on algorithm analysis, Web community relationship analysis, SEO practices and techniques, and related topics such as industry news, etc. What SEO Theory Means To You SEO Theory is an embryonic science, only a few years old and lacking the formal discipline of a true science. The study of search engine optimization remains very much a lonely outpost on the frontier of human experience. The SEO Theorist is constantly asking "why?", " ...