the website for articles about web strategy and business impact ideas for any Industry Sales Efficiency Branding Competition Know Prospects Growth Value/Packaging Web Ops Home About WSC Contact Us Get a Free Assessment of Your Efforts In This and Other Key Business Areas Categories GENERAL IMPACT AREAS Sales Efficiency Branding Competition Know Prospects Growth Value/Packaging Web Ops WEBSITE TACTICS Targeting Flow Content Conversion Analytics Need Some Expertise and Experience on Your Side? Learn How It Helps You can follow us on: More Ideas = Better Meetings (On Marketing or Website Plans) test test Do You Have Solid Traffic But Poor Conversions test, test Value/Packaging Packaging: The “laser” in the pricing fight Vin Gourishankar • 07 January 2010 ATN Pricing Success Formula: Packaging + Targeting = Higher Pricing We’ve written on the subject of packaging before but we wanted to bring the issue of pricing and packaging to the… Read more... Branding New Angle on Your Company Positioning Vin Gourishankar • 07 January 2010 What role does your brand positioning play in your sales and marketing process? For most organizations, positioning can play a big role in creating advantage when competition is a key issue. Many… Read more... Value/Packaging Try A New Angle on Selling Your Value Proposition Vin Gourishankar • 07 January 2010 The tendency of companies when marketing their products is to focus on the features or components which are included. But generating business growth requires reaching beyond product features or service elements… Read more... Value/Packaging Grow Your Existing Segments With Value Based Packaging Vin Gourishankar • 09 December 2009 The shift from feature selling to value selling is a key factor is adding to business growth.  While much of your growth may come from new products and new segments,… Read more... Sales Do You Have Solid Traffic But Poor Conversions Vin Gourishankar